Rahul Sharma
Founder of MADDEX Media. ₹50Cr+ in advertising spend managed across 32+ brands, and the author of every guide on this site.
- Noida, Uttar Pradesh
- 5+ years
- 32+ brands
- 12 documented case studies
Noida-based performance marketer who has managed ₹50Cr+ in ad spend across D2C, real estate, healthcare, edtech and B2B. Builds customer-acquisition systems that combine Meta Ads, Google Ads, AI automation, custom landing pages and creative testing.
The through-line in that work is diagnosis before spend. Most accounts that arrive here have a media problem on the surface and something else underneath: an offer that does not survive contact with a cold audience, a checkout that loses a third of the people who reach it, tracking that has been wrong for months, or a follow-up process that lets good leads go cold. Buying more media on top of any of those makes the loss bigger, faster.
So the first call is spent on your numbers rather than a pitch, and if the honest answer is that you do not need an agency yet, that is the answer you get. MADDEX Media works from Noida, Uttar Pradesh, with clients across India and in the United States, the Gulf, the United Kingdom, Europe, Australia and Singapore.
Where the ₹50Cr+ was actually spent
Paid media at scale
₹50Cr+ in managed spend across 32+ brands, with peak returns of 8X+ on the accounts documented in the case studies. The number that matters more is how many accounts were rebuilt rather than launched.
Ecommerce and D2C
12 documented Shopify case studies covering ₹49Cr+ in tracked revenue: creative testing systems, checkout and landing page work, feed and Shopping structure, and retention that changes what a first order is worth.
High-ticket lead generation
Real estate, healthcare and education, where the ad account is the easy part and the money is won or lost in follow-up speed, qualification and offline conversion tracking. ₹10Cr+ in real estate bookings sits behind that work.
Creative direction
Hooks, scripts and UGC briefs written against what the account data says is fatiguing, not against what looks good in a portfolio. Creative volume is the constraint on paid social, so the production process is part of the media strategy.
Measurement
Server-side events, conversion APIs, offline conversion import and blended reporting, because attribution after iOS and cookie loss is a modelling problem, not a dashboard problem. Numbers get reconciled against actual revenue before decisions are made on them.
Search and site
Technical SEO, local search, landing page and website builds. The work these pages describe is the work he does: this site is prerendered, audited and measured with the same checks he would run on a client build.
Categories worked in
- D2C & ecommerce
- Fashion & apparel
- Beauty & personal care
- Health, wellness & nutrition
- Real estate
- Healthcare & clinics
- EdTech & coaching
- B2B & SaaS
- Travel & hospitality
- Salons, gyms & local services
Five things that do not change
- Diagnosis before proposal: the first call is spent on your margin, offer and account, not on a deck.
- You own the ad accounts, the pixels, the analytics and the creative files, at every stage and after it ends.
- A written weekly review against revenue, not a monthly PDF of platform-reported numbers.
- No guaranteed ROAS, because return depends on margin, price point and market as much as on media buying.
- If the budget is too small for the account to produce usable data, that gets said before an invoice, not after.
Guides written on this site
Every guide here is written from account work rather than from a keyword list, which is why several of them talk you out of spending money. All guides.
- What is performance marketing What is performance marketing?
- Performance vs digital marketing What is the difference between performance marketing and digital marketing?
- Meta Ads vs Google Ads Which is better for ecommerce, Meta Ads or Google Ads?
- Performance marketing pricing How much does performance marketing cost in India?
- Meta Ads budget How much should a business spend on Meta Ads?
- ROAS, CAC and LTV What do ROAS, CAC, LTV and MER mean and how are they calculated?
- Meta creative testing How should you test creative on Meta Ads?
- How long SEO takes How long does SEO take to show results?
- SEO cost in India How much does SEO cost in India?
- Technical SEO checklist What should a technical SEO audit check?
- Core Web Vitals What are Core Web Vitals and what are good scores?
- Local SEO guide How do you rank in the Google Maps local pack?
What the team runs
- Performance Marketing Performance marketing
- Meta Ads Meta Ads management
- Google Ads Google Ads management
- SEO Search engine optimisation
- Local SEO Local search optimisation
- Social Media Marketing Social media marketing and management
- Website Development Website design and development
- Landing Pages Landing page design and development
Rahul Sharma: frequently asked
Who is Rahul Sharma?
Rahul Sharma is the founder of MADDEX Media, a performance marketing and creative agency working from Noida, Uttar Pradesh. He has managed ₹50Cr+ in advertising spend across 32+ brands over 5+ years, across D2C and ecommerce, real estate, healthcare, education and B2B.
What does he actually do day to day?
Account strategy and diagnosis rather than button-pushing alone: working out which part of a funnel is losing the money, deciding the channel mix and budget split, directing the creative that gets tested, and making sure the measurement is telling the truth before anyone optimises against it.
Which platforms and disciplines does he work in?
Meta Ads and Google Ads first, with Google Shopping and Performance Max for ecommerce, plus SEO and local SEO, conversion rate optimisation, landing page and website builds, creative and UGC production, and the analytics and server-side tracking that connects all of it to revenue.
Does he work on accounts himself, or only sell them?
Both the strategy and the account work are his. MADDEX Media is deliberately small, which is the reason engagements are limited in number: the person who diagnosed the problem on the first call is the person in the account afterwards, and that is not true at most agencies of this size.
How can I verify any of this?
Ask. The case studies on this site are unedited dashboard screenshots with client-identifying details blurred, the guides state what they are unsure about, and you keep ownership of every account at every stage. His professional profiles are linked on this page, and the fastest check is a call: bring your own numbers and see whether the diagnosis is specific.
Bring the account, not the brief
Send your current numbers and the constraint you think you have. You will get a specific answer about your situation on the first call, before anyone signs anything.
- ₹50Cr+ ad spend managed
- 32+ brands scaled
- You keep account ownership