MADDEX Media: A Performance Marketing Team in Noida
We run performance marketing and creative strategy under one roof. That covers the two things that actually decide whether paid media works: what gets bought, and what gets shown.
- ₹50Cr+ ad spend managed
- 32+ brands
- 5+ years
- Noida, Uttar Pradesh
MADDEX Media exists because most brands do not have an ads problem. They have a system problem. The offer, the creative, the landing experience, the checkout and the measurement all decide the outcome together, and a specialist working on only one of them will move the number sideways at best.
We are deliberately small. The people you speak to are the people who work on your accounts, rather than a large team where the person who sold the engagement is never seen again. That limits how many clients we can take, and it is the reason the work goes deeper than a channel-by-channel handoff.
Who does the work
Rahul Sharma
Founder & Performance MarketerNoida-based performance marketer who has managed ₹50Cr+ in ad spend across D2C, real estate, healthcare, edtech and B2B. Builds customer-acquisition systems that combine Meta Ads, Google Ads, AI automation, custom landing pages and creative testing.
How an engagement actually runs
1. Diagnose before proposing
The first deliverable is an audit, not a plan. Accounts, analytics, site, offer and margin get examined before anyone recommends a budget. Most engagements find the constraint somewhere other than where the client expected.
2. Fix the measurement first
Nothing scales on top of broken data. Conversion definitions, server-side events, deduplication and a reconciliation against actual revenue come before optimisation, because every decision afterwards depends on them.
3. Test for signal, not for records
The first six weeks are about learning which creative, audience, page and offer combinations work. Chasing a record month in week two produces a spike and no repeatable system.
4. Scale what is proven
Budget moves behind combinations that have demonstrated they work, in increments the account and the operations side can absorb without breaking.
5. Compound
Retention, retargeting and basket value get layered on so growth stops depending entirely on the cost of acquiring the next new customer.
The person behind the work
Every guide, case study and campaign on this site traces back to one person. Rahul Sharma's profile sets out where the ₹50Cr+ in managed spend actually went, which categories it covers and how he works.
Industries we work in
- D2C & ecommerce
- Fashion & apparel
- Beauty & personal care
- Health, wellness & nutrition
- Real estate
- Healthcare & clinics
- EdTech & coaching
- B2B & SaaS
- Travel & hospitality
- Salons, gyms & local services
Services
- Performance Marketing Performance marketing
- Meta Ads Meta Ads management
- Google Ads Google Ads management
- SEO Search engine optimisation
- Local SEO Local search optimisation
- Social Media Marketing Social media marketing and management
- Website Development Website design and development
- Landing Pages Landing page design and development
- CRO Conversion rate optimisation
- Creative Services Ad creative strategy and production
- UGC Ads User-generated content advertising
- AI Video Ads AI-assisted video ad production
- Content Marketing Content marketing and strategy
- Google Shopping Google Shopping and feed management
- Lead Generation Lead generation campaigns
- Analytics & Tracking Marketing analytics and conversion tracking
- Shopify SEO Shopify SEO
- Email & SMS Marketing Email and SMS retention marketing
- WhatsApp Marketing WhatsApp Business Platform marketing
- Marketing Automation CRM and lifecycle marketing automation
- LinkedIn Ads LinkedIn Ads management
- YouTube Ads YouTube advertising
- Amazon Ads Marketplace advertising
- Influencer Marketing Influencer and creator marketing
- Branding & Design Brand identity and graphic design
- App Marketing App install campaigns and ASO
- Shopify Development Shopify store design and development
Locations served
Based in Noida, Uttar Pradesh. We work with businesses across India and with brands in the United States, the United Arab Emirates, Australia and Canada.
- Noida Our base
- Jammu North India
- Delhi Delhi NCR
- Gurgaon Delhi NCR
- Mumbai Western India
- Bangalore South India
- Hyderabad South India
- Pune Western India
- Chennai South India
- Ahmedabad Western India
- Kolkata Eastern India
- Jaipur North India
- Chandigarh North India
- Lucknow North India
- Indore Central India
- Surat Western India
- Nagpur Central India
- Kochi South India
- Coimbatore South India
- Kanpur North India
- Varanasi North India
- Agra North India
- Dehradun North India
- Ludhiana North India
- Amritsar North India
- Bhopal Central India
- Vadodara Western India
- Rajkot Western India
- Nashik Western India
- Goa Western India
- Raipur Central India
- Visakhapatnam South India
- Vijayawada South India
- Madurai South India
- Mysuru South India
- Thiruvananthapuram South India
- Patna Eastern India
- Bhubaneswar Eastern India
- Guwahati North East India
- Ranchi Eastern India
Where we say no
- Guarantee a specific ROAS before seeing your margin, offer and account
- Run campaigns through an agency-owned account you cannot access or take with you
- Publish fabricated reviews, ratings, awards or client logos
- Build near-identical location pages to game local search
- Sell leads on a per-lead basis, which rewards volume over quality
- Take an engagement where we can see the budget is too small to produce usable data
About MADDEX Media: frequently asked
What is MADDEX Media?
MADDEX Media is a performance marketing and creative agency based in Noida, Uttar Pradesh, India. It was founded by Rahul Sharma, a performance marketer. The agency works with D2C, ecommerce and growth-focused businesses on paid media, SEO, conversion optimisation, creative production and marketing automation.
Who runs MADDEX Media?
MADDEX Media is founded and led by Rahul Sharma, who has managed over ₹50 crore in ad spend across D2C, real estate, healthcare, education and B2B. The team handles performance marketing and creative strategy together, so what gets bought and what gets shown are planned as one system.
Where is MADDEX Media located?
Noida, Uttar Pradesh, India. That is the only physical location. The agency works with clients across Delhi NCR and the rest of India remotely, and with brands in the United States, the United Arab Emirates, Australia and Canada.
What industries does MADDEX Media work with?
D2C and ecommerce, fashion and apparel, beauty and personal care, health and nutrition, real estate, healthcare and clinics, edtech and coaching, B2B and SaaS, travel and hospitality, and local service businesses such as salons and gyms.
Does MADDEX Media guarantee results?
No. ROAS depends on margin, offer, price point, market and repeat rate, most of which sit outside an ad account. The commitment is to a documented process, a testing cadence, transparent reporting reconciled against real revenue, and client ownership of all accounts and data.
How does MADDEX Media charge?
Monthly retainers for ongoing media, SEO and content work, and fixed project fees for audits, tracking implementations and website or landing page builds. Pricing is quoted after seeing the account, because the amount of work varies enormously by situation. Ad spend is always a separate line from the fee.
Want to see whether we are a fit?
Send your numbers. If we are not the right people for the problem, we will say so and point you at what is. That is a cheaper outcome for both of us than three wasted months.
- ₹50Cr+ ad spend managed
- Noida, Uttar Pradesh
- You keep account ownership