Google Ads Agency for Canadian Businesses
Canadian search volumes are thin enough that a broad account wastes money visibly, and the French half of the keyword build is the part most advertisers leave unfinished.
- North America
- AT to PT, 8.5 to 13.5 hours behind IST
- Invoiced in CAD or INR
Absolute query volume in Canada is a fraction of what the same category generates south of the border, so broad match and loose Performance Max settings surface irrelevant searches quickly and expensively. Accounts here work better small and deliberate: phrase and exact match carrying the intent, a negative list maintained weekly rather than built once at setup, and brand defence costed separately so it is never credited as growth. The French side is usually half-built, and the volume sitting there is often cheaper than anything in the English account.
On the retail side the feed decides most of it. Prices have to be in Canadian dollars, delivery has to be stated by province rather than nationally, and how tax appears in the displayed price affects both feed approval and what the click does next. Amazon here is significant without being decisive, which is genuinely unlike Germany or the United States: a Canadian brand can still win its own product searches. What any tax display rule requires of you is a conversation for your accountant.
Delivered remotely from Noida, India. We hold no office, entity or phone number in Canada, and the figures above are from Indian-market accounts rather than Canada ones.
Running google ads for Canada buyers
Small accounts beat broad ones
With low absolute volume, phrase and exact match plus a maintained negative list outperform wide coverage. There is simply not enough traffic for the algorithm to learn its way out of a bad query mix.
The unfinished French keyword build
Most accounts carry English keywords and a French afterthought. Building the French side properly, with terms a Quebec searcher would actually type, is often the cheapest volume available anywhere in the account.
Provincial shipping and tax display
Feed prices, delivery estimates and tax treatment vary by province and affect approval as well as conversion. What has to be displayed is a question for your own tax adviser, not for us.
Brand defence priced separately
Canadian accounts frequently report a healthy blended return that turns out to be mostly branded search. We split it out so the incremental performance of non-brand spend becomes visible.
What Canada clients usually arrive with
- An account with English keywords and a token French campaign beside them
- A retailer whose feed shows one national delivery estimate for ten provinces
- A business whose Performance Max return turned out to be brand traffic
- A services firm with low query volume and a large wasted-click share
The complete picture
This page covers what is specific to Canada. Scope, process, deliverables and pricing are on the main google ads service page, and how a remote engagement with an India-based team works — hours, account ownership, invoicing — is on the Canada page.
Google Ads Agency for Canadian Businesses: frequently asked
Why is our cost per click lower than in the US but our results worse?
Cheaper clicks and thinner intent usually travel together. A Canadian category might generate a tenth of the American query volume, so a broad setup reaches the edge of relevance far sooner and keeps paying for it. The remedy is subtraction rather than bidding: read ninety days of search terms, build the negative lists, tighten match types, and accept a smaller account that converts.
Should we run one account for Canada and the US?
No, in almost every case. The currencies differ, the delivery story differs, the competitive set differs, and conversion rates differ enough that one shared budget will either starve the weaker market or flatter the stronger one. Two accounts cost slightly more to operate and make both sets of numbers readable, which is worth considerably more than the saving.
Do you write the French ads?
We write the English ones and brief the French ones. A native Quebec writer produces the headlines and descriptions and your team approves them before launch. We handle structure, keyword mapping, bidding and extensions, and we check that the landing page is in the same language as the ad, which is where most bilingual Canadian accounts quietly leak their budget.
What do you charge in Canadian dollars?
Our published prices are in rupees: one channel from ₹25,000 a month, an audit from ₹15,000, SEO from ₹20,000. At recent rates that is roughly CAD 395, CAD 235 and CAD 315, and every one of those numbers is approximate and moves with the exchange rate. Media spend is billed by Google directly to your own card and never passes through us.
Where to go next
Google Ads for a Canada brand
Send the account and your numbers. The first call runs in your working hours and ends with a diagnosis, not a deck.
- ₹50Cr+ ad spend managed
- 32+ brands scaled
- You keep account ownership