Performance Marketing Agency for Australian Brands
Australia is a Google-led market with genuine scrutiny on advertising claims, so the work is as much about substantiating what an ad says as it is about what the click costs.
- Asia Pacific
- AEST (UTC+10), 4.5 hours ahead of IST; 5.5 during daylight saving
- Invoiced in AUD or INR
Australia is a mature, expensive and heavily consolidated advertising market. Google holds a share of search among the highest anywhere, which makes paid search and Shopping the default acquisition channel for most retail categories rather than a secondary one. Twenty-seven million people spread across a handful of coastal cities means audiences are workable but not deep, and cost per click in competitive retail categories sits well above what a brand used to Indian auction prices would expect for the same product.
The second thing shaping Australian accounts is scrutiny. Claims are governed by the Australian Consumer Law and enforced in practice, so comparative pricing, savings claims and testimonials need substantiating before they appear in an ad rather than after a complaint. Seasonality is inverted too, with the retail peak running from Black Friday into a southern-hemisphere summer and Boxing Day. Domestic freight distances are long and shipping costs high, which makes average order value and margin per order the numbers worth optimising towards.
Mining and resources exports fund much of the national income, while the consumer-facing economy runs on services, property, healthcare, education and tourism, alongside a large and competitive online retail sector led by Shopify merchants, marketplace sellers on Amazon.com.au and eBay, and entrenched national chains.
MADDEX Media is based in Noida, Uttar Pradesh, India. We have no office, entity or team in Australia: Australia accounts are run remotely from India. We say so here rather than implying a local presence, because a client can check it in a minute and an invented one is worth nothing.
Who we work with here, and what they need
D2C ecommerce
Apparel, homewares, supplements and pet products are crowded and well funded. Winning usually comes down to creative volume and a landing experience that holds up on mobile, because bidding harder mostly transfers margin to the platform.
Health, dental and allied health
Practices compete locally on search and reviews under national advertising rules that restrict testimonials about regulated health services. Campaign copy has to be written inside those constraints from the brief onwards, not edited later.
Trades and home services
Plumbers, electricians, solar installers and builders buy high-intent search clicks at real cost. Call tracking and after-hours response make more difference to cost per booked job than any change inside the ad account.
Professional services and software
Accounting, legal, recruitment and SaaS firms sell to a small set of identifiable buyers, where search intent capture and a long nurture sequence matter far more than social reach.
Education and training
Universities, registered training organisations and short-course providers run against fixed intake dates, so campaigns have to peak into enrolment deadlines instead of spending evenly across the year.
Travel and tourism
Domestic operators, accommodation and experience providers compete with online travel agencies for the same searches. Direct-booking margin is the whole reason to advertise, so the funnel has to defend it.
What Australia businesses are actually looking for
- Australian brands weighing a local retainer against offshore costs
- Shopify stores wanting Google Shopping and Performance Max run properly
- Businesses asking whether an Indian team can cover Australian hours
- Advertisers who need claims that stand up under Australian Consumer Law
- Companies rebuilding tracking after iOS and consent changes
Which channels tend to work in Australia
Google dominates Australian search, and for most retail accounts Shopping and Performance Max carry the majority of trackable revenue. Meta still does the discovery work for consumer brands, with Instagram stronger than Facebook for anyone under forty and TikTok now an acquisition channel rather than an experiment. Email and SMS punch above their weight, because the customer base is small enough that repeat purchase economics, not new-customer volume, decide profitability.
Running a Australia account from India
We are an Indian team working remotely, with no Australian office, ABN or local phone number. The east coast is four and a half hours ahead of Indian Standard Time, five and a half during daylight saving, so an early Indian start overlaps with your afternoon and anything urgent gets answered the same working day rather than the next one. You own the Google Ads and Meta accounts and the analytics property. Fees are invoiced monthly in INR or Australian dollars, and media spend is billed by the platforms directly to you.
The Australian Consumer Law treats misleading or unsubstantiated claims seriously and the ACCC enforces it, so comparison pricing, was-now claims and testimonials need evidence behind them before they run. The Privacy Act 1988 and the Australian Privacy Principles govern how customer data is collected and used for advertising, which makes consent-aware tagging standard practice rather than optional. iPhone share in Australia is high, so post-ATT signal loss is material and server-side tagging with enhanced conversions is worth implementing fully rather than halfway.
- Sydney
- Melbourne
- Brisbane
- Perth
- Adelaide
What we run for Australia brands
- Performance Marketing Performance marketing
- Google Ads Google Ads management
- Google Shopping Google Shopping and feed management
- Meta Ads Meta Ads management
- SEO Search engine optimisation
- Shopify SEO Shopify SEO
- CRO Conversion rate optimisation
- Analytics & Tracking Marketing analytics and conversion tracking
Australia: frequently asked
How does the time difference actually work?
Sydney and Melbourne are four and a half hours ahead of India, five and a half when daylight saving applies. We start early so the overlap covers your afternoon, which is enough for live calls, same-day approvals and urgent budget changes. Anything raised late in your day is picked up at the start of ours, so the longest realistic wait is overnight rather than a full business day.
Do you understand Australian Consumer Law requirements for ad claims?
Well enough to write within them and to flag copy that looks risky, but we are a marketing agency and not legal advisers. In practice that means we do not write savings or comparison claims without a substantiating figure from you, we avoid testimonials in regulated health categories, and anything borderline goes to your legal contact before it runs. That is a workflow commitment, not a legal opinion.
What happens to our customer data under the Privacy Act?
It stays in your systems. We work inside your platforms rather than exporting customer lists to ours, and any audience upload is done from your own account with your own data. Where consent management is in place, tracking is configured to respect it. If your collection notices or consent records do not match what the tracking is doing, we will say so, because that mismatch is a common and avoidable problem.
Have you worked with Australian brands?
Our documented results are Indian: ₹50Cr+ in ad spend managed across 32+ brands over five years, twelve Shopify case studies covering more than ₹49Cr in tracked revenue, and peak campaign ROAS above 8X. We have no Australian case study to show you and will not invent one. What transfers is the method. What does not transfer automatically is market context, which is why the first month is heavier on research than on scaling.
What do your fees convert to in Australian dollars?
One managed channel starts at ₹25,000 a month, SEO at ₹20,000 a month and a standalone audit at ₹15,000, which is roughly AUD 440, AUD 350 and AUD 265 at current rates. Those are indicative conversions and the quote is in rupees. Invoicing is monthly in INR or Australian dollars by bank transfer, and your ad spend is charged by Google and Meta directly to your card.
Scaling a brand in Australia?
Send your account numbers and the constraint you think you have. The first call is a diagnosis, in your working hours, before anyone signs anything.
- ₹50Cr+ ad spend managed
- 32+ brands scaled
- You keep account ownership