Performance Marketing Agency for Irish Brands
Ireland has a domestic audience of about five million, so most brands here end up planning for the United Kingdom or the euro zone in the same breath as their home market.
- Europe
- GMT/IST (Irish Standard Time), 4.5 to 5.5 hours behind India
- Invoiced in EUR or INR
An Irish brand hits a ceiling a British or German one does not. The domestic audience is roughly five million people, and a Meta prospecting campaign at any serious budget can saturate a targetable slice of it within weeks. The usual answer is to treat Ireland as the first market rather than the only one, extending into the United Kingdom, into the euro zone, or both, with the customs and VAT consequences Brexit attached to the first of those routes.
MADDEX Media has no Dublin office and no Irish company, and we would rather say that here than have you find it later. We work from India, on your accounts, inside your working hours. Ireland is also the European base for a large part of the advertising and technology industry, which keeps senior local talent expensive and in short supply, so buying execution capacity abroad while keeping strategy in-house is a reasonable response, and it is the shape most of these engagements take.
A small, open, export-led economy with a domestic consumer base of around five million, a heavy concentration of multinational technology and pharmaceutical operations around Dublin and Cork, and a retail sector whose shoppers buy routinely from British and continental webshops.
MADDEX Media is based in Noida, Uttar Pradesh, India. We have no office, entity or team in Ireland: Ireland accounts are run remotely from India. We say so here rather than implying a local presence, because a client can check it in a minute and an invented one is worth nothing.
Who we work with here, and what they need
D2C and independent retail
A small home audience means the growth question is nearly always which second market to enter. Campaign structure has to separate domestic and export performance from day one or the blended numbers conceal the answer.
Food, drink and speciality producers
Provenance sells, and it often sells better abroad than at home. The binding constraint is shipping cost per order, so bundle design and order value work do more for margin than any bid change.
Tourism and hospitality
Demand is booked months in advance and largely from overseas, so campaigns run against a foreign audience in a foreign currency while the business itself is small, seasonal and cash-constrained.
Professional and financial services
A services sector that buys on credibility and referral, with paid search capturing a narrow band of high-intent queries and long nurture sequences doing most of the remaining work.
Technology and SaaS
Companies selling out of Ireland into Europe and North America from the first month, where accounts have to be split by market because cost and conversion behaviour differ sharply between them.
Clinics, health and wellness
Local service demand concentrated in a handful of cities, decided almost entirely on search visibility, review volume and how quickly an enquiry actually gets a reply from a human being rather than a form receipt.
What Ireland businesses are actually looking for
- Irish founders who cannot justify a full-time in-house media buyer
- Brands that have saturated the domestic audience and want a second market
- Businesses comparing Dublin agency retainers against an offshore team
- Companies needing tracking rebuilt after a consent platform change
- Exporters wanting separate reporting for Ireland, Britain and the euro zone
Which channels tend to work in Ireland
Because the domestic pool is small, frequency rather than reach is the number to watch: a creative that would run for a quarter in a larger market will be tired inside a month here. Google Search stays efficient on high-intent queries and remains genuinely cheap in categories where the competitor set is a handful of firms rather than hundreds. Irish shoppers buy comfortably from British and continental sites, so a domestic campaign is already competing with foreign advertisers whether or not the brand plans to compete abroad.
Running a Ireland account from India
Dublin is four and a half to five and a half hours behind us, so our afternoon is your late morning and there is a dependable daily window for a call or a quick decision. We keep the rhythm deliberately light: a written note each Monday covering what changed and why, a live dashboard, and a longer strategy call once a month instead of a standing meeting nobody needs. You hold every account and asset with us as users inside them, fees are invoiced in euro or rupees, and media spend is paid by you directly to the platforms.
GDPR is enforced here by the Data Protection Commission, which supervises several of the largest platforms from Dublin, so an Irish advertiser sits in a jurisdiction that pays close attention. Google tied its EEA audience and remarketing features to a correct Consent Mode v2 signal in March 2024, so a consent platform that blocks tags without signalling properly shows as a quiet fall in reported conversions rather than as an error anyone would spot. Most Irish D2C runs on Shopify with Klaviyo, and Amazon opened an Irish storefront only recently, so brand sites and British marketplaces still hold much of the share Amazon takes in bigger markets.
- Dublin
- Cork
- Galway
- Limerick
- Waterford
What we run for Ireland brands
- Performance Marketing Performance marketing
- Meta Ads Meta Ads management
- Google Ads Google Ads management
- CRO Conversion rate optimisation
- Landing Pages Landing page design and development
- SEO Search engine optimisation
- Analytics & Tracking Marketing analytics and conversion tracking
- Creative Services Ad creative strategy and production
Ireland: frequently asked
Is the Irish market big enough for paid social to work?
It works, but it saturates. With roughly five million people, a Meta prospecting campaign at a serious budget reaches a large share of the targetable audience within weeks, and frequency climbs before cost does. The practical responses are a faster creative rotation, more weight on retention and repeat purchase, and an early decision about whether Britain or the euro zone is the next market to open.
Can you help us sell into the UK as well?
Yes, and it is the most common request we get from Irish brands. It means a separate campaign set, separate reporting and a landing experience showing prices in sterling that answers delivery questions honestly, because post-Brexit customs and VAT handling is what causes the abandoned carts. The advertising side is straightforward. The operational side decides whether it is profitable, and that part is yours to solve.
How do you handle GDPR when you are outside the EU?
We act as a processor on your instructions, not as a controller. In practice we work only inside your own platform accounts, we do not export customer lists into systems of our own, and any transfer of personal data outside the EEA has to rest on a lawful mechanism your data protection adviser signs off. Where we see a tag setup collecting more than the privacy notice describes, we raise it rather than leave it.
What do the fees look like in euro?
Roughly €270 a month for managing one channel, around €210 a month for SEO and about €160 for a one-off account audit, with a landing page from about €270 and a full site build from about €530. Those are indicative conversions of our published Indian prices and shift with the exchange rate. Invoicing can be in euro or rupees, and your ad budget is paid by you directly to Meta and Google rather than billed through us.
How often would we actually hear from you?
A written review every Monday covering what changed, what it did to the numbers and what is next, a shared dashboard you can open whenever you like, and a monthly strategy call. Between those, email or Slack during the overlap that covers your late morning and early afternoon. We do not hold weekly meetings for their own sake: if nothing needs a decision, the written note is enough.
Other markets we work in
Scaling a brand in Ireland?
Send your account numbers and the constraint you think you have. The first call is a diagnosis, in your working hours, before anyone signs anything.
- ₹50Cr+ ad spend managed
- 32+ brands scaled
- You keep account ownership